"Your Hair Smells Like the Sunset"

Jamie Hardt, the amazing sound designer on our latest short You, Me and We, pointed out this ad campaign for Koleston Naturals hair products. It's a really smart and whimsical use of the environment and design. Creative Billboard notes:

In order to capture the natural aspects of their products, they used a billboard using nature itself to represent their product.  A perfectly placed billboard that uses the sunset and moonlight to illustrate their superior hair color products and change the hair color of the billboard.  

This is much more clever than a beauty shot of a model with great hair. What really made us smile is because in You, Me and We, there's a clone named Proctor with a creepy moustache. He welcomes Coco, a newcomer to the session with the compliment, "Your hair smells like the sunset."